Why Radio?

  • Radio is on 24/7, reaching over 93% of people age 12 and older every week and 78% daily.
  • Often considered a frequency medium, radio is an ideal reach medium when planned differently -- especially based on Arbitron PPM data.
  • Reach 3 consumers 1X rather than 1 consumer 3X since that 1 consumer is less likely to need a product/service than any 1 of the 3 would be.
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This is My102 

My 102 brings listeners the hottest new hits with the biggest hits of the 80's and 90's for flavor. Targeting adults from 18 to 49 with a core audience of adults 25 to 44, My 102 is a station with a wide appeal to audiences as well as advertisers. It's not just about the hits though, My 102 is dedicated to the community as well with local news, sports, weather and more prominently featured every hour on My 102 and its online hub at RegionalDailyNews.com. My 102 will be part of local events around Kewanee including Hog Days, The Lighting of WIndmont Park, major holiday celebrations like the 4th of July, Memorial Day and local fundraisers like Relay for Life. Community involvement is at the core of My 102 just as much as our music.

 Core artists include:

Bruno Mars
Pink
Paramore
Katy Perry
Gwen Stefani
Adele
Gavin Degraw
Kings of Leon
Maroon 5
Fitz and the Tantrums
Justin Timberlake
Sara Bareilles and more

It's not just the biggest stars of today but yesterday as well with hits from 80's legends like

Madonna
Billy Joel
The Police
Hall & Oates
Prince
Journey
The Go Gos
The Bangles and more

And with 90's nostalgia evolving into pop phenomena My 102 has just what listeners are listening for..

Backstreet Boys
Destiny's Child
N'Sync
Goo Goo Dolls
Counting Crows
Hootie and the Blowfish and more

My102 reaches a wide range of listerns satisfying the tastes of people eager to stay current with the hottest hits, remember their favorites from the past and stay up to date on the latest local news, weather, sports, national headlines and more. This is My102.