Why Radio?

  • Radio is on 24/7, reaching over 93% of people age 12 and older every week and 78% daily.
  • Often considered a frequency medium, radio is an ideal reach medium when planned differently -- especially based on Arbitron PPM data.
  • Reach 3 consumers 1X rather than 1 consumer 3X since that 1 consumer is less likely to need a product/service than any 1 of the 3 would be.
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